The Penguin Privacy Notice
Last updated: November 21, 2006.

The Penguin knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting The Penguin, you are accepting the practices described in this Privacy Notice.


What Personal Information About Customers Does The Penguin Gather?

The information we learn from customers helps us personalize and continually improve your shopping experience at The Penguin. Here are the types of information we gather.

Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our store, and communicating with you.

Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses The Penguin. A number of companies offer utilities designed to help you visit Web sites anonymously. Although we will not be able to provide you with a personalized experience at The Penguin if we cannot recognize you, we want you to be aware that these tools exist.

 

What About Cookies?

The Penguin site uses only a basic cookie system to keep track of your cart while you shop. We store absolutely no identifying information about you in cookies.


Does The Penguin Share the Information It Receives?

We do not share information with other companies or sell our customer information to other companies.


Protection of The Penguin and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of The Penguin, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.

How Secure Is Information About Me?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We reveal only the last four digits of your credit card numbers when confirming an order. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

What About Third-Party Advertisers and Links to Other Websites?
Our site may include third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites.

These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Notice. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about Internet advertising companies (also called "ad networks" or "network advertisers"), including information about how to opt-out of their information collection.

Which Information Can I Access?
The Penguin gives you access to a limited range of information about your account and your interactions with The Penguin for the limited purpose of viewing and, in certain cases, updating that information.


Are Children Allowed to Use The Penguin?
The Penguin does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use The Penguin only with the involvement of a parent or guardian.

Conditions of Use, Notices, and Revisions
If you choose to visit The Penguin, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law of the state of New Hampshire. If you have any concern about privacy at The Penguin, please contact us with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Notice and the Conditions of Use will change also. You should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.


Information You Give Us

You provide most such information when you search, buy, bid, post, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you search for a product; place an order through The Penguin; provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or Your Profile; communicate with us by phone, e-mail, or otherwise; complete a questionnaire or a contest entry form.

Automatic Information

Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version, operating system, and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features such as Purchase Circles and Top Sellers; the full Uniform Resource Locator (URL) clickstream to, through, and from our Web site, including date and time; cookie number; products you viewed or searched for; During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Information from Other Sources

Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information, and page-view information, search results and links.

Third-Party Advertisers and Links to Other Websites

Examples of third-party advertisers and advertising companies that you can link to from the The Penguin website or that serve advertising content directly to your browser on certain The Penguin pages include Atlas and Doubleclick. You can find out more about their information collection and use practices, including how to opt out of cookies and other collection techniques that they use, by clicking on the above links to their websites.

Information You Can Access

Examples of information you can access easily at The Penguin include personally identifiable information (including name, e-mail, password, shipping addresses). We do not store credit card numbers or expiration dates. The only information we store about you is your billing and shipping address.